While this isn’t necessarily the root cause, research suggests that social media use plays a role in the development of mental health issues. However, as Instagram and smartphone usage continues to increase, mental health conditions are also on the rise. The opportunities that businesses have gained from social media are also incredible, allowing for more effective marketing campaigns and the potential to reach a global target audience. The nature of social media is positive people are social by nature and always seek connection with others. With Instagram reach at an all-time high, it’s not surprising that people have taken to the platform to connect with friends and family, discover new brands, be entertained by captivating photos and videos, and more. Since last year, social media user count, in general, has increased more than 13%, which turns out to be over 500 million users in only a year’s time. Not only that, the number of smartphones being used annually is increasing at a rate of 5.6 percent YOY, and almost 1 million new smartphones are entering mobile usage every day. Because there are 5.29 billion unique mobile users in the world today ( GSMA Intelligence), more and more people are accessing social media networks with greater frequency.
The increase in smartphone use on a global scale is one of the main reasons. Why are there so many people on Instagram these days? Instagram remains one of the top platforms, with over 1 billion monthly active users. Social media has been a staple of society for over a decade now, and there’s no sign of slowing.
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